Evaluation Question 3

What kind of media institution might distribute your media product and why?

IPC media distributes NME magazine, this means that they have experience in publishing and distributing magazines aimed at the same target audience as my magazine. For this reason, I think that IPC would distribute my magazine because they have experience and knowledge in how to do so and so would not have to think of new marketing strategies or do much more research which is beneficial for them.


According to their website  "IPC Media produces over 60 iconic media brands, with print alone reaching almost two thirds of UK women and 42% of UK men – almost 26 million UK adults – while our websites collectively reach over 20 million users every month." This shows that if IPC media did publish my magazine, not only would it reach a high percentage of my target audience in physical magazine form, but also through the form of a website on the internet. Having a website for a magazine also increases custom; people view the website for free then could purchase the magazine because they see it as an elaborated more detailed form of the website.

 My media product would fit in well with the products that are already sold by IPC media, its layout is different to any of the magazines that are already produced by IPC so that would offer readers a fresh magazine to read which would be appealing.