Target Audience for my Magazine

The target audience for my magazine is 'Indie Scenesters' between the ages of 16-25. I have chosen this sub-culture as my target audience because the genre of music that is featured in my magazine is the type of music that indie's are typically associated with. Bands such as Foo Fighters, General Fiasco, Vampire Weekend and Klaxons.

This is a post from uktribes.com, it shows that 'Indie Scenesters' are driven by fashion and listen to music such as the Klaxons. This website also shows the brands that are usually associated with indies and gives examples of a few bands that they might listen to

The graph on the right shows that indies spend a lot of time on the internet and reading magazines/newspapers. This shows that they are an appropriate target audience because they like to read magazines in physical form as opposed to on the internet; this means that my magazine will gain a lot of custom from the target audience.

Indie's are fashion driven and here are some pictures of the type of fashion that my target audience would favour

NME's target audience is similar to my target audience which successfully shows that it is appropriate because there are many similarities between my magazine and NME. To attract my target audience I have featured bands that they would be associated with and the clothing that is featured on my model in all of the pictures that are featured in my magazine are clothes that would be appealing to indie's. As well as this, the festival edition of my magazine is appropriate because Reading, Leeds and Glastonbury festivals are popular amonst this fashion driven - music loving sub-culture.