Evaluation Question 4

Who would be the audience for your media product?

The target audience for my magazine is Indie Scenester's between the ages of 16-25.

This is my target audience because the genre of music that is featured in my magazine is very popular amongst indie's so they would find the magazine interesting and be able to relate to the stories and genre of music featured.
Indie Scenesters typically like music such as: Klaxons, Vampire Weekend, General Fiasco and Two Door Cinema club

This sub-culture is typically seen to enjoy independent bands until they 'go mainstream', when this is seen to have happened the bands previously loyal fans lose respect for the band for 'selling out' and stop listening to their music.

According to uktribes.com, Indie Scenesters like to shop from high street brands such as Topshop/Topman, American Apparel, urban outfitters and vintage shops in London's Brick Lane such as Beyond Retro and Rokit.

As you can see from the picture above, this is the clothing that is typically associated with indies. Also, the fact that indie's are typically associated with carrying around 'Rough Trade' branded canvas bags shows their taste in music, it also shows that they support independent labels which is where the term 'indie' originated.

 

Levi's denim shorts are regularly associated with indie girls' fashion, usually worn with a band t-shirt or blouse of some kind. Dr Martens, Chelsea boots and Creepers are very popular amonst this sub-culture.

For indie boys, skinny (usually black) jeans are often worn with a checked shirt and baracuta harrington jacket, with usually vans or converse. An image of my target audience is shown above

Indie's are often driven by fashion and use the internet to search for new ideas on how to dress, lookbook.nu  is a website devoted to fashion that can be considered to be indie and allows people to upload pictures of their favourite outfits. 

According to this from uktribes.com, indie scenesters are very influenced by the media - spending the majority of their time on the internet or reading newspapers. This chart shows that indies read magazines 'heavily' which shows that this is an appropriate target audience for my magazine because it would actually gain custom from an audience that want to have the magazine in physical form as opposed to reading it from a magazine themed website. 
It also shows the brands that this sub-culture favour.

Indie's do tend to spend most of their time on the internet, a website that is widely used by the indie population is tumblr. This is a blogging website where people can share photos and write blog posts and gain followers.